SEARCH ENGINE OPTIMIZATION
Why it’s important
Search Engine Optimization (SEO) is the art of getting your web pages to show up in organic search results on the major search engines (Google, Yahoo & Bing).
These organic listings are important because, a.) you do not need to pay for ads if you have good SEO, and b.) web users trust organic search results, over paid ads, and they click on organic results at a higher rate.
At a minumum, you want people to be able to find your business online if they’re looking for it. (This is branded SEO.) And ideally, you’ll be able to compete with your main competitors for more generic search results for your products and services (“new tires”, “windshield replacement”, “auto body repair”).
HOW IT WORKS
Google is the 800 pound gorilla in this industry, so it’s all about understanding their algorithim.
Today, good content is king. When somebody searches for something, clicks on your site, and spends a good amount of time exploring there, that tells Google that you liked the result they showed you
So, they’ll increase your ranking on future results. This means, thinking about what your website users are looking for, and creating that content, will help your SEO
The most effective long term strategy
While Search Engine Optimization takes investment and patience, over time it’s the most effective way to generate leads for your business. Web users click on organic results twice as often as paid ads, so if your result is near the top, it’s a very valuable lead source. The goal is to ween yourself off of paying for ads, to reduce your monthly marketing spend.
The example above illustrates how much two companies, one investing in Search Engine Optimization, the other in paid advertising, ultimately pay for their leads. When done right, the cost of SEO leads go down over time, without having to relying on ads
We can help with all aspects of your SEO Ecosystem
Whether it’s onsite, or offsite, Google Maps, synchronizing your NAP details (business name, address & phone number) on online directories, or making sure your site is loading fast and scoring high on Google’s Core Web Vitals, we can help
We'll help improve your performance
The most important SEO factor for your website is a technical one. Google has a complex metric with which it compares all websites. It’s called Core Web Vitals. In short, this has to do with the usability of your website and the time it takes for the site to load.
Visit Google’s PageSpeed Insights to see how your site performs.
Local SEO & Google Maps
In close alignment with your website’s SEO strategy, is your local strategy. While your website is part of it, and making sure you have locally focused content to generate results, your Google Map listing can be the most important part of your local strategy.
The Google Maps block is typically at the top of search engine results for local products and services. Ensuring your Google Business profile is optimized and your Google map is listing is at the top will create valuable leads for your shop.
Connecting with your customers
SEO means being found where your future customers are looking for you. That includes social media.
Creating content that reflects your brand and who you are as a company is important. That’s why we learn your story and about your customers before we get busy creating great social media content for you
How can we help?
Strategy
Researching the competitive landscape to find opportunities for increasing your search results. This leads us to valuable search terms to target. Determining the best search terms to target is a key part of the strategy
Content Creation
Based on the most valuable search terms, we can create content on your website that is relevant to those visitors and whatever intention they have for their search. This content can be text, video, infographics & more
Technical Review
Understanding how your website performs in the key Core Web Vital metric, and how your site speeds can be improved, will lead to technical steps that can be taken. These may have to do with your hosting, image sizes, code optimization & more
Optimization
Over time your strategy will change. You may add new products and services, or you may reach your goals and need to focus on other opportunities. SEO is an ongoing process, but it can lead to real benefits.
Related Packages
Google Map Optimization
Improve your local SEO rankings & get more leads- Optimization of your Google Business Profile (Map Location)
- Submission of logo, images & business details
- Regular updating of 40 online business listing profiles to improve your local SEO
- 4 monthly posts to your Google Business profile
- Includes set-up of Google Business Profile!
Search Engine Optimization
Ensure your website shows up in organic search results- Includes keyword research & strategy for 5 search terms
- On-page optimization, content creation, link building and reporting
- Ongoing recommendations, optimization of conversion rate including UX recommendations for your site, including heat map tracking
- Goals defined for each campaign & continually tracked – rankings, engagement, conversions, etc.
Social Media Management
Help your customers find you where they are- Engaging & informative content created for your social media presence
- Build your brand in the places your customers will be searching for you
- Five posts weekly on the platforms of your choice with round of approvals and revisions
- Two custom graphics per week
- Free Facebook profile set up