INSURANCE CLAIM BOOSTER

WE LAUNCHED A campaign to drive high value insurance leads to our auto glass client 

NOT ALL LEADS ARE CREATED ALIKE. WE CREATED A PLAN TO BRING IN THE BEST ONES.

Our well-established Portland, Oregon based auto glass services client wanted to scale their successful marketing efforts. 

We had an excellent plan up our sleeve.

Campaign Results

The most valuable auto glass client is one looking to replace their windshield with an insurance claim. After a blend of strategic Paid Ads, SEO and website content work, we were able to create a steady stream of these high margin leads and grow our client’s monthly profit margin significantly.     

Insurance Clients

+18%

Per month

Conversion Rate

+52%

Of Leads / Month

Profit Margin

+27%

Per month

Our Approach

To attract a specific audience, the right content, search terms and ad targeting must be carefully executed. 

  • 4WD began by developing a search term strategy to connect with windshield replacement insurance shoppers. The strategy was applied to advertising campaigns and website content meant to drive SEO rankings
  • We created website content that would boost landing page quality scores, engage users and provide an effective shopping journey that converts shoppers into customers.
  • Our work created a steady flow of leads looking to replace their windshields using an insurance claim. A high level of these leads convert into customers each month and have generated a healthy growth in monthly revenue.