The technical efforts, search term strategy and content creation paid off over time. As page speeds improved and users spent more time on the site, finding more useful content, Google got lots of positive signals about the site’s utility for its visitors. The additional Google Map optimization efforts lifted the local SEO game as well, ensuring that our client’s site regularly occupied 2-4 locations on the first page of Google’s search results. 

By the fifth month, we were able to see significant results in their organic search results, which contributed to a number of valuable KPI’s that increased their sales and revenue.  

• 4WD began by developing an SEO strategy so we could target the search terms that would drive the most valuable traffic to our client’s website. We researched their marketplace, services and unique sales proposition, so we could develop effective content. 
• We created a content schedule for the client’s Google Map listings and then regularly added updates and photographs and put a customer review program in place.
• Website improvements included code optimization, image optimization, strategic additions to content and a number of steps to improve Google’s PageSpeed metric.
• Business citations, business listings and other high value backlinks were created to help juice our client’s search results standings